Meet the team feeding you insights

The food sector is a rapidly changing environment in which consumer perception and values have a significant impact. We believe that the voice of the consumer is vital and our platform can supply those insights for a more impactful product launch.

The InsightMe team has decades of experience working within the consumer goods food market; brand management, technology development and complex consumer research. In various ways the team has leveraged consumer insights and data for both start-ups and big multinational firms to accomplish brand-driven growth and create game-changing breakthroughs.

In 2020 we decided to productify our processes and know-how to make companies’ brand journey more agile and effective by building the InsightMe platform; The consumer voice in the transformation of the food system.

We are InsightMe

Maria Björklund
Maria Björklund
CEO
Melina Gustafsson
Melina Gustafsson
Head of Product
Nina Baade-Mathiesen
Nina Baade-Mathiesen
Head of Sales & Customer Success
Klim Kouznetsov
Klim Kouznetsov
CTO
Sara Arvius-Heidenvall
Sara Arvius-Heidenvall
Co-founder & Head of Research
Fredrik Arvius
Fredrik Arvius
Co-founder & Senior Advisor

Our partners